Cluster Analysis in Notably
cluster analysis

Bring cluster analysis for user research into the future.

Combine a timeless method of analyzing qualitative data with a spreadsheet and sticky notes, powered by AI, to speed up the process of synthesizing data into insights.

Work spatially with digital sticky notes to cluster and find themes.

Hacking digital whiteboarding tools and design software to do cluster analysis present similar limitations as physical post-its.

With Notably’s data-driven digital sticky notes you can do affinity mapping and cluster analysis without the extra step of manual data entry & sacrificing good data hygiene.

Search your cluster analysis by keyword.
View your cluster analysis as a table.

A table view to compliment data during cluster analysis, always in sync.

Choosing to organize data either visually on a canvas or hierarchically in a spreadsheet shouldn’t be a binary choice before analysis.

Toggle between these two views or work in a split-screen workspace that’s always in sync as you synthesize data into insights.

Apply entirely new lenses to your cluster analysis, instantly.

Cluster analysis and affinity mapping is a timeless technique for analyzing qualitative research. Participant, sentiment, and tags are coded to your digital sticky notes to instantly recolor.

Filter and search to segment large datasets during cluster analysis, unlocking entirely new lenses and perspectives never before possible.

Recolor your cluster analysis by sentiment.
Zoom out on your cluster analysis for a birdseye view.

Zoom in for detail on your digital sticky note, and zoom out for context on your board.

Researchers gain spatial awareness when doing cluster analysis with digital sticky notes, much like they did in physical war rooms.

Notably takes that up a notch by magically transforming sticky notes as you zoom in and out on the canvas, giving you the granularity you need to make conclusions on your research data.

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cluster analysis features


Drag and drop digital sticky notes as themes emerge in the data to form real relationships between them.


Instantly re-color your clusters by theme, sentiment, tag, or participant to look at data through new lenses.

Theme Clouds

Data-driven sticky notes allow you to Zoom in for detail and zoom out for context, creating an entirely new perspectives.

Search & filter

Search by keyword or segment data by theme, tag, and participant to work through large datasets.

“Notably cut my time analyzing user feedback and research interviews by more than 50%. I don't know how I lived without it before.”

Laura Maxwell

User Experience Designer at

“Notably aligns very closely with this secret sauce design research process we’re all doing.”

Hannah Mazonson

UX Designer & Strategist at

An entirely new way to find research insights through cluster analysis.

Experience data-driven cluster analysis.

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